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This web site endo-group.com has the following on the homepage, "Endodontics is a specialized area of Dentistry that focuses on infective diseases of the dental pulp and its supporting structures." We noticed that the webpage also said " Simply put, we specialize in dealing with tooth pain and saving teeth." It also said " The Evergreen EndoGroup has been proudly serving the community of Coquitlam and surrounding areas for the last 30 years. We use the latest techniques and state-of-the-art technologies to provide treatment that will alleviate your dental pain and save many teeth that may otherwise have been lost." The header had Endodontist as the highest ranking optimized keyword. It is followed by Endodontics, Dentist, and Dental which isn't as ranked as highly as Endodontist. The next words endo-group.com used was Root Canal. Surgery was included but might not be viewed by search crawlers.